What is a blog?
A blog (WeBLOG) is a Website that contains dated entries in reverse chronological order (most recent first) about a particular topic. Functioning as an online journal, blogs can be written by one person or a group of contributors. Entries contain commentary and links to other Websites, and images as well as a search facility may also be included.
Standard blog features include easy posting, archives of previous posts, and a standalone Web page for each post to the blog with a unique URL. The latter feature facilitates linking to and organizing content within the same blog and from external sites.
Boulos MN, Maramba I, Wheeler S. Wikis, blogs and podcasts: a new generation of Web-based tools for virtual collaborative clinical practice and education. BMC Med Educ. 2006 Aug 15;6:41.
PMID: 16911779 [PubMed - indexed for MEDLINE]
Why use a blog?
The primary purpose of a blog is to communicate information. If your section or chapter is interested in marketing or promoting your activities a blog may be a good choice. Blogs are an excellent way to promote events and programs, list FAQ’s, and store photos. Blogs differ from traditional static Websites by encouraging comments and creating a forum for discussion on topics.
For one medical librarian's perspective on blogging and its comparison to traditional, mainstream media, check out the following:
Plutchak TS. I see blog people. J Med Libr Assoc. 2005 July; 93(3): 305–307.
PMID: 16059418 [PubMed - indexed for MEDLINE]