Task Force on Social Networking Software

Medical Library Association

Blogs - social networking software survey analysis

Filed under: Task Force Updates — Melissa_Rethlefsen at 9:46 pm on Tuesday, October 23, 2007

One of the first questions I had after the Task Force’s survey on social networking software was complete and the data in was, did a respondent’s age or library type have a relationship to their use of social software tools or their belief in their importance to the MLA? (Well, that was really more like 6 questions, wasn’t it?)

Starting with respondents’ answers to the blog-related questions, I used statistical software to create mosaic plots and contingency tables to help me answer my questions. Here’s what I found out:

  • Library type and use of blogs
    • Hospital librarians are significantly more likely to never use blogs in their professional lives, whereas academic librarians are significantly more likely to use blogs daily in their professional lives (p <.0001)
    • The same trend holds true for blog use in personal life, but to a much lesser degree of significance (p=0.2370)–hospital librarians are slightly more likely to never use blogs and academic librarians slightly more likely to use blogs daily in their personal lives.
    • There is a very strong relationship between use of blogs in respondents’ personal and professional lives (p <.0001*)
  • Belief of importance to the Medical Library Association
    • Academic librarians are more likely to think that blogs are very important for the Medical Library Association.
    • Hospital librarians are more likely to think that blogs are of little importance to the MLA.
    • There is a strong relationship between use of blogs in respondents’ personal lives and their belief in blogs’ importance to MLA (p <.0001*)
    • There is a stronger relationship between use of blogs in respondents’ professional lives and their belief in blogs’ importance to MLA (p <.0001*)
  • Years experience and relationship to use and belief of importance to MLA
    • There is a very significant relationship between years experience and use of blogs in professional (p=.0018) and personal (p <.0001) lives.
    • Respondents with 3 years or less of library experience were twice as likely to use blogs daily in both their personal and professional lives than respondents with 11-20 or 21 or more years of experience.
    • Even though use of blogs differs greatly between groups with varying years of experience, there is very little variation in belief of importance of blogs to MLA. Respondents with 3 years or less experience were only very slightly more likely to find blogs very important or important to MLA.

*chi square suspect as more than 20% of squares had expected count less than 5

Mosiac Plots

For those of you who prefer a more visual look at these findings, here are some selected mosiac plots.

blogs-lib-by-q6.JPG

The mosaic plot above illustrates responses to the question “How often do you use blogs in your professional life?” by type of library. A response of “5″ indicates daily use; a response of “1″ indicates never used.

blogs-q6-by-q10.JPG

This plot shows the strong relationship between blog use in professional and personal life. The Y axis shows responses to use in professional life, and the X axis shows responses about use in personal life. A response of “5″ indicates daily use; a response of “1″ indicates never used.

blogs-type-by-q4.JPG

This plot shows the breakdown of responses to the question, “What is your opinion of the use of blogs for sections, chapters, and SIGs of MLA?”, by respondents’ library type. A response of “5″ indicates very important; a response of “1″ indicates not important at all.

blogs-q4-by-q10.JPG

The plot above demonstrates the relationship between respondents’ use of blogs in their professional lives (Y axis) and their belief in blogs’ importance to MLA (X axis). On the Y axis (use of blogs), a response of “5″ indicates daily use; a response of “1″ indicates never used. On the X axis (belief of importance), a response of “5″ indicates very important; a response of “1″ indicates not important at all.

The two plots below demonstrate one of the most interesting findings–there is very little impact of years of library experience on the belief of importance of blogs to the MLA (first plot below). On the other hand, the second plot shows that there is a very large gap in actual use of blogs for professional reasons by years of library experience. In the first plot, a response of “5″ indicates very important; a response of “1″ indicates not important at all. In the second plot, a response of “5″ indicates daily use; a response of “1″ indicates never used.

blogs-year-by-q4.JPG

blogs-years-in-lib-by-q6-and-q10-edited-q6.JPG

Because this post is already lengthy, I will leave off posting the contingency tables. If anyone is interested in seeing the contingency tables, however, comment on this post! I can prepare a second post with the tables if there is demand.

5 Comments »

Comment by Julie Kwan

October 23, 2007 @ 10:49 pm

I was intrigued by the Task Force’s finding:

“There is a very strong relationship between use of blogs in respondents’ personal and professional lives.”

I have always felt it was easier to learn new technologies by trying them out with something on a personal (i.e., non-work) level. For example, in the olden days, many people learned about databases by making a catalog of their personal libraries or a list of their wine cellars.

If there are any knitters who read this who would like some recommendations about SNS for knitters, please contact me for recommendations. You can find my email address in the MLA Directory.

Pingback by davidrothman.net » Blog Archive » What do Hospital Librarians Have Against Blogs?

October 24, 2007 @ 4:27 am

[…] Rethlefsen sees some interesting trends in her analysis of the results of the MLA’s social networking […]

Comment by Marie

October 24, 2007 @ 6:21 pm

I agree with Julie, about one’s comfort level in dealing with technology at work when it is also in use outside of the work environment. One can work up their comfort level by trying something small and building up from there. For example, you don’t have to start using blogging technology by going out and creating your own blog. You could simply try leaving some comments on the blogs you enjoy reading, work-related or knitting-related :). Practicing small tasks like this can keep you current without investing a whole lot of time. I’ve often found engaging discussions in the comments section of my favorite blogs.

Pingback by libraries and the culture of busy - a reflection on the hospital blogging meme « omg tuna is kewl

November 5, 2007 @ 4:26 pm

[…] in are the ones that have cropped up after the MLA Task Force on Social Networking Software survey results analysis was released.  For those of you who read David’s blog and the Krafty Librarian blog, or even […]

Pingback by davidrothman.net » Blog Archive » Health Libraries and Web 2.0 Survey: Aussie Edition

December 18, 2007 @ 3:10 am

[…] Last post of 2007. Really. A survey was undertaken in 2007 in the US by the MLA Social Networking Software Task Force investigating use of collaborative/social networking tools and services. Results from the original survey of MLA members are reported at the Task Force on Social Networking Software blog. […]

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