Task Force on Social Networking Software

Medical Library Association

Reviving Anorexic Web Writing

Filed under: Current Awareness, TF — Molly Knapp at 7:04 pm on Thursday, August 30, 2007

Here’s an interesting post from about a month ago on A List Apart about writing for the web that got me thinking about blogging guidelines: why should online content be kept short and sweet? How long is too long for a blog post? Can you build a body without a heart?

http://www.alistapart.com/articles/revivinganorexicwebwriting

“As our culture becomes increasingly digital, the art forms that support it must be constructed with the same care, deliberateness, and gusto as our traditional media. Intelligent content is the literature of our time.

Though one may not necessarily agree that all web content should be beautiful lengthy prose (Personally, I do not have enough time or attention span for that!), the author makes an interesting distinction between ad copy & intelligent content, and suggests creators of web content be more conscious writers. But this also begs the question…if more web writing was ‘intelligent content’ instead of babbling advertising copy, would users have more of an attention span & desire to read longer entries?

3 Comments »

7

Comment by T Scott

August 30, 2007 @ 8:27 pm

I posted earlier this week about a discussion paper called Hamlet’s Blackberry. Powers’ suggests that there is indeed something about the medium of the screen that best serves short, concrete messages. For longer, more thoughtful essays, paper remains a preferable medium, which is why we so often print something out as soon as we see that it surpasses a certain length. I think he’s on to something. This doesn’t mean that you couldn’t write longer, more ruminative pieces on blogs, but if you do, you may want to be sure that they’re easily printable.

8

Comment by Sue

August 31, 2007 @ 11:58 am

And,

If I may add SCott - frequently the longer things
we print because we want to read them (at least
in my case) never get read. Perhaps the medium is
indeed best suited for quick communication. If I
want lovely prose, I’ll read a book.

9

Comment by Bart Ragon

August 31, 2007 @ 6:53 pm

At my library, one of our Web positions has a background in writing and her job is to maintain the ‘voice’ of the library Web pages as well as monitor the length of text. We don’t cut text for the sake of cutting. However, we are aware that in most cases people are scanning for an answer and don’t want the full-detailed explanation. That being said, we should be sensitive when people do need a detailed explanation or want nicely formatted text.

It’s tricky, often subjective, and expectations can vary from different user groups.

Bart

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